Bruin Love, Taxing The Bulls, and Intimate Track…
As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform,...
View ArticleCan The Olympic Gamble Pay Off Without The Games?
Visa, Wheaties, BP, Zico, BMW, Polo Ralph Lauren, Subway, Kelloggs, A T and T, McDonalds, Kraft. They are just some of the brands that have been part of perhaps the largest and most diverse...
View ArticleMini’s, Clothes, and Earrings; Some “Little” Olympic Wins…
As London 2012 winds down, a look at some of the “little” wins…unusual brand exposure that helped skirt the Olympic rules with some innovation, timing and a little foresight. BMW HAS A SMART DRIVE:...
View ArticleCan Bobsled Lift Our Olympic Interest?
Bobsled, can you make us watch the 2014 Sochi Games? With a U.S. Olympic team lacking lots of start power going into the Games, it may be bobsled, with technology on the course, and star-power off the...
View ArticleTracking The Career of Educator, Announcer, Oregonian Paul Swangard
Our industry is made up of passionate, hardworking professionals, and there is perhaps none more passionate than Paul Swangard. Paul is the President of Bowerman Curve Collective Inc., a strategic...
View ArticleClik here to view.
The Power of Positive Movement: Remembering Gabe Grunewald
Keep moving forward. It was the first thought I had this Wednesday morning when I heard about the passing of marathon runner Gabrielle “Gabe” Grunewald at the age of just 32 after a long and never...
View Article
